{"id":1893,"date":"2021-12-14T13:33:48","date_gmt":"2021-12-14T13:33:48","guid":{"rendered":"https:\/\/nytt.hvest.is\/?p=1893"},"modified":"2021-12-21T16:39:17","modified_gmt":"2021-12-21T16:39:17","slug":"nytt-utlit-heilbrigdisstofnunar-vestfjarda","status":"publish","type":"post","link":"https:\/\/hvest.is\/en\/nytt-utlit-heilbrigdisstofnunar-vestfjarda\/","title":{"rendered":"The new look of the Vestfj\u00f6r\u00f0ur Health Institute"},"content":{"rendered":"

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The Vestfj\u00f6r\u00f0ur Health Institute was created in its current form in 2014 with the merger of the then Vestfj\u00f6r\u00f0ur Health Institute and the Patreksfj\u00f6r\u00f0ur Health Institute. Mergers had already taken place irregularly in the previous decades. At first there was little need or technical prerequisites to have a special logo for this type of activity, but in the second half of the twentieth century it began to gain ground. <\/p>\n\n\n\n

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The logo of the Fj\u00f6r\u00f0ur Hospital in \u00cdsafj\u00f6r\u00f0ur and the Health Center in \u00cdsafj\u00f6r\u00f0ur<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Logo of the Patreksfj\u00f6r\u00f0ur Health Foundation<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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The logo of the \u00cdsafjar\u00f0arb\u00e6r Health Institute, which was created in 1998, soon after the Vestfjar\u00f0ag\u00e4ng was opened<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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The Bolungarv\u00edk Health Institute was created in 1997 with the merger of the Hospital and the clinic. The agency used this red flag<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Two versions of the Vestfj\u00f6r\u00f0ur Health Foundation's logo, which was first created in 2009 with the merger of \u00cdsafj\u00f6r\u00f0ur and Bolungarv\u00edk, and kept the name when Patreksfj\u00f6r\u00f0ur was added in 2014.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

The logo that has been used in recent years is not a logo in itself, but the name of the organization written in a certain font in a certain red color. This was never intended to be a permanent solution to the agency's identity, although it became one.<\/p>\n\n\n\n

In modern society, this is actually quite impossible. This works poorly on computer screens, is tiny and unmemorable. More, unrelated to the logo, have been out of order: staff clothing, outdoor signs, indoor signage, the home page, staff placards and much more.<\/p>\n\n\n\n

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When making the budget for 2021, we set aside some money to start the first steps to address this. <\/p>\n\n\n\n

Early this year we therefore advertised for graphic designers to participate in a pre-selection. Everyone who asked was allowed to participate, and the designer Sigur\u00f0ur Oddsson was chosen. He has long and successful experience with similar projects, for example for the National Museum of Iceland, and is recipient of the 2021 design award<\/a>.<\/p>\n\n\n\n

The strategic planning process was carried out and the result was a proposal based on placing personal service in the foreground with an emphasis on a warm, modern experience. Accessible and optimistic visuals are framed with simple
but a reassuring graphical system.<\/p>\n\n\n\n

There are two distinctive colors, dark green and cream. The green is not only warm and earthy, but also refers to the clothing of the operating room staff. However, it is dark enough to stand in for black in text. Opposite comes a warm creamy color that represents warmth and human intimacy. <\/p>\n\n\n\n

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Green: Life, renewal, nature, safety. Cream: Warmth, human intimacy<\/em><\/em> <\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n


The symbol shows H, V, possibly S, representing care, human presence, community, peace and softness. <\/p>\n\n\n\n

It comes in two main versions, green on cream and cream on green, although other versions also come. <\/p>\n\n\n\n

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The symbol shows H, V, possibly S, representing care, human presence, community, peace and softness. <\/figcaption><\/figure><\/div>\n\n\n\n
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The logo can be both small and large, making it suitable for computer systems. <\/p>\n\n\n\n

We are also going to adapt under new keywords: Hello Westfjords!<\/strong><\/p>\n\n\n\n

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Hello Westfjords<\/p><\/blockquote><\/figure>\n\n\n\n

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The emergency department will become a medical department and the X-ray will become an imaging department<\/h2>\n<\/div>\n\n\n\n
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Many things become apparent when spring cleaning is done. It has been confusing what the name of the emergency department at \u00cdsafj\u00f6r\u00f0ur is emergency department<\/em> or inpatient ward<\/em>, among other things because it is in various senses neither emergency <\/em>nor bed<\/em>department. The department provides a wide range of services, both for elective and emergency care, and many people's stays are characterized less by bed rest than by rehabilitation and exercise. <\/p>\n\n\n\n

In accordance with what is happening around the country, the league will be changed to hospital ward <\/em> and the change officially takes effect at the end of the year. <\/p>\n\n\n\n

Then there will be a name radiology department<\/em> changed imaging department<\/em>. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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New homepage<\/h2>\n\n\n\n

Along with the new look, we launch a new website that replaces the older one that had become a child of its time. The new one should, for example, work well on mobile phones.<\/p>\n\n\n\n

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What is our name?<\/h2>\n\n\n\n

Foreign languages<\/h4>\n\n\n\n